TikTok Creator “H1T1” Speaks on His Recent Online Success

In the world of TikTok, building a fanbase can be challenging. We recently sat down with John C. (better known by his online persona “H1T1”) to talk to him about growing, managing, and capitalizing off an online presence. Today, H1T1 totals a whopping 2.2 million fans on his TikTok page, coupled with well over 100,000 on his Instagram, and produces content that consistently reaches millions daily. 

Q: Tell us a bit about yourself. How did you get into social media? 

A: Well, crazy enough, I downloaded Instagram probably when I was around nine years old, and I think that having it at such a young age allowed me to learn how to use it to my advantage. By the time I was 13, I was running Instagram theme pages and growing them from scratch. I’ve always found social media super exciting, and I’ve always wanted to have a big platform online.

Q: What’re some of the coolest things that you’ve done with your online presence? 

A: There are so many crazy things that I’ve done since I started. From the billboard I bought with the musicians known as PARTY SHIRT, which just displayed “h,” to The inside joke where my fans confused just about all of TikTok by commenting “@H1T1 exposed you” on everyone’s posts, I think that something unique about my account is that most of my series are super interactive for my followers. Overall, I’m always trying to make content like that because I want my followers to have a big part in my journey on TikTok.

Q: What’re you ultimately trying to achieve with all that you’re doing online?

A: I just want to make people laugh. 2020 was a rough year for all of us, so I think that TikTok kept us sane during these crazy times. In the future, I think I’ll start a business and market it through social media.

Q: What advice would you give to the younger people who want to do what you do? 

A: When I was young, I used to look at big social media accounts and influencers with 100k-500k followers, and I would think it was never possible to do what they did. I never realized that it’s achievable as long as you just put your mind to it. I try to encourage all my younger fans who ask this question to start up a platform when they are older because it can really go somewhere.

Q: How were you able to grow such a large following on social media? 

A: The short answer is through TikTok and cross-promoting to other socials. But the key with all of this has been fun and consistency. I tell everyone who asks me this question: the most important thing is being consistent and logging in every day. Don’t worry about the numbers. As long as you are having fun, everything will come naturally.

For H1T1, videos don’t always have to be calculated masterpieces. While his knowledge of digital media is exceptionally sophisticated, his number one TikTok strategy has always been having fun, and doing so has built him a fanbase of millions.