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The Importance of Building a Personal Brand Alongside Your Business

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Personal Brand

When done right, a personal brand helps you achieve many of your personal, life, and business goals. Whether you are a small business owner, a PR firm, or an online marketing company, establishing a personal brand alongside building your company’s brand is what truly sets you apart. 

No matter how hard it is with all the competition in the industry, you always have the opportunity to create a “personal brand” that communicates how you and your company are unique, relevant and suited to your target audience. When choosing between two identical products, customers tend to go with the one made by the brand that they like more. 

When building a personal brand, it should represent who you are and what you do, but more importantly, how you are different than others. Having a personal brand gives you and your business value; it also provides a reason for others to connect with you. Before building your brand, you need a target audience, as well as a theme. A personal brand should be used to make your corporation seem relatable and can be used to create deeper connections with customers. 

A multitude of large corporations have built successful personalities through social media. Social media is the perfect platform for building a personality, as it allows you to hear and respond to loyal fans. When companies choose to respond to comments and have conversations with their customers, it creates a personality for the brand. Reminding your customers that the company is run by people is one of the most important factors in public relations. 

Additionally, to build a successful brand, you have to do something that is different than what others are doing. Be creative in your own way. Be willing to take risks. And, be open to talking with others. One way I was able to build a successful personal brand was by networking with other like-minded people. Not only was I able to grow as a person, but I was also able to grow my brand along the way. 

A great example of an entrepreneur who has built an impressive personal brand is Gary Vaynerchuk. Being one of the most successful marketers, Vaynerchuk has grown quite a following through his social media. Vaynerchuk says, “Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career.” Having that good reputation makes you stand out from others. Vaynerchuk has been able to provide valuable information to his audience through his daily content. He gives a reason as to why people should be following him. That’s personal branding. 

Ultimately, building a recognizable personal brand opens up a lot of opportunities and it’s also a way to distinguish yourself from the competition in the long term.

Marko Danial, commonly known as Pharaoic, is a young entrepreneur who has grown massive followings across social media platforms. Through his enjoyment of the digital world, he hopes to inspire the younger generation of influencers and entrepreneurs. Apart from Genfluencer, Marko is studying engineering in college and is actively building his tech company, Techineer.

Business

Bitcoin Hits An All-Time High Above $66,000

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Bitcoin
Bitcoin (via André François McKenzie)

Bitcoin reached its all-time high earlier this week, hitting the $66,000 mark last Wednesday– the highest price we’ve seen the cryptocurrency achieve since April

Bitcoin has been gaining value since the beginning of this month. On October 1st, the price of Bitcoin was $48,159; the current value represents a 37% increase in just three weeks. However, it’s not the first time we have seen such a sharp increase in Bitcoin’s price. We already saw a staggering 50% increase between March and April. 

However, for those planning to buy Bitcoin at the current high price, it may not always be a good idea–at least according to expert Anjali Jariwala. “Usually, when an investment hits an all-time high, that is the least ideal time to buy,” Jariwala, certified financial planner, public accountant, and founder of Fit Advisors told CNBC in an interview. She further said it makes more sense to wait for prices to drop before you can buy Bitcoin. 

Buying is always ideal when the prices go down. Although we don’t know when this will be, Bitcoin may drop soon when you consider the trends of this cryptocurrency. There is also a possibility of the price going even higher than what we saw on Wednesday if demand happens to continue skyrocketing as it has been in the last couple of weeks. 

Bitcoin and other cryptocurrencies are historically volatile, so their prices will always see a huge change now and then, mainly depending on how much demand they get on the different crypto exchange platforms. The price also relies heavily on speculation. Recently, we saw the prices of Bitcoin skyrocket when Elon Musk tweeted about Tesla adding Bitcoin as one of the accepted payment methods on their website. 

For people trying to buy Bitcoin with long term intentions, Ivory Johnson, certified financial planner, chartered financial consultant, and founder of Delancey Wealth Management, argues that buying Bitcoin now would not be a horrible idea because as more people continue to adopt this cryptocurrency, its prices will simply to go up. 

The idea is Bitcoin will reach a point when its supply is fixed, and its prices will only be going up as more people continue to adopt it. Thus, a $10,000 price difference will likely not have a significant impact in 5 or 10 years from today.

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Business

5 Tips for Starting a Limited Liability Company

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LLC
(via courtneyk | Getty Images)

If you are thinking of starting up a business, one of the decisions you have to make is deciding which structure you need. Generally, you can choose to operate your business as an LLC, partnership, sole proprietorship, etc. For many, however, becoming an LLC is their go-to option.

A Limited Liability Company (LLC) is a licensed United States company under which the owners are not personally liable for the company’s debts and liabilities. The beauty about LLCs is that they enjoy the tax pass-through of sole proprietorships or partnerships while also maintaining the limited liability of a corporation.  

Tips for starting an LLC

  • Hire professionals to help you out with some tasks: If you want things to move quicker and smoother, you shouldn’t do everything yourself. You may need to hire a part-time accountant and a lawyer to help you with the quarterly accounting and legal aspects of starting a business. 
  • Get advice from a taxation expert to avoid making fundamental mistakes that may later lead you to pay excessive amounts of taxes. Being diligent about reporting both income and expenses assures that you won’t have to pay for more things than you actually need to.
  • Make sure all the shareholders and other company stakeholders are aware of their responsibilities and benefits. 
  • Have a clear business plan and a substantial budget for executing it. A business plan may not perfectly predict the future, but it will give your business a sense of direction.
  • The location you choose matters, so ensure to consider all factors before deciding the location of your business. 

For tax purposes, one may prefer an s-corp structure. s-corp is technically not a business structure like a c-corp or an LLC, it is simply a tax status. To get the s-corp tax status, you need to first register as an LLC or c-corp and then send Form 2553 to the IRS and request your business to be taxed accordingly. Under an s-corp, you can potentially save money by paying employees in distributions and salaries (distributions are only taxed on income, whereas salaries face income and employment tax). This means that s-corps can pay a significant amount of their revenues through distributions, allowing them to save money on taxes.

S-corps, however, do have caveats. They can’t have over 100 members in the company, and all of them must be U.S citizens.

On the other hand, a c-corp is the type of business structure in the USA where owners or shareholders are taxed separately from the entity. C-corps profits are taxed at the income tax rate, which is usually more favorable. However, both c-corps and LLC owners have limited liability, so they are not personally liable for the business debts and liabilities. 

So, what is limited liability? Articles usually mention it as a benefit to incorporating as an LLC, but many of them don’t actually tell you what it means. Having limited liability tied to your company protects your personal assets in a court of law, meaning that your company would be the entity that takes on any presented legal burden. If sued, you won’t have to give up any of your individual belongings to cover a debt. 

Having a Limited Liability Company provides many benefits. Protection, credibility, and organization are among the most important!

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Business

5 Tips To Become A Successful Entrepreneur

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Entrepreneur

One of the reasons why many people want to be entrepreneurs is to get financial freedom and the freedom of not having to answer to a boss. This article has compiled 5 tips that you can use in your pursuit of that lifestyle. 

What is an entrepreneur? 

Let’s first define who an entrepreneur is. An entrepreneur is simply someone who sets up a business to solve a particular problem in society, bearing most of the risks and enjoying most rewards. 

Tip #1: Have a vision 

One of the main catalysts of discipline and commitment is having a clear vision. When you know where you are going and what you want to achieve, it is easier to put in the work and dedication every day. 

Tip #2: Challenge yourself

If you want to be in your comfort zone, then entrepreneurship is not for you. To become a successful entrepreneur, you have to be ready to do the uncomfortable stuff many people run away from. 

Tip #3: Have a passion for your work 

Getting up early every day and trying to do the uncomfortable requires a lot more than just having the discipline; you need to have passion for the work you do. In one of his famous quotes, Steve Jobs once said, “the only way to do great work is to love what you do.”

Tip #4: Have a great team around you

It is almost impossible to become a successful entrepreneur by doing it alone. One way you can focus on building a strategic direction for your idea and business is by delegating some of the tasks that consume most of your time. Building great partnerships and hiring the best talent are some of the first things you have to do. 

Tip #5: Take calculated risks

Entrepreneurship is about taking risks and working on ideas whose success is not guaranteed. However, it is essential to take risks that won’t bring you back to anything. Always have a backup plan whenever you are investing time and money into a highly risky business idea.

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